Hi! My name is Irene.
Since I was little, curiosity has been my driving force. So much so that I ended up living in different countries and studying about 20 things at once. Graduating in Business, I went from Canada to Taiwan, from Market Research to multinational Marketing, and eventually landed between Madrid and Barcelona, where I jumped into Advertising.
Apparently, I fell hard for this world, because I’ve stuck with it for the past 7 years, working as a Creative Copywriter at top agencies like Lola MullenLowe, Honest, McCann, Kitchen and Serviceplan Spain.
My proudest creative moments?
Mostly born from personal projects and happy coincidences like: writing a speech for Jordi Hurtado*, creating a globally recognized digital museum and convincing a Michelin-starred restaurant to refund a €500 booking I shouldn’t have made (true story).
That’s why my current challenge is a professional one: staying close to big ideas, brave clients, and teams who like shaking things up as much as I do.
Shall we talk?
llorcaire@gmail.com
(0034) 628 073 789
*Famously ageless Spanish trivia icon.
If you didn’t grow up in Spain, it’s totally fine not to know him.
